Blog Posts

EPS is Over-Emphasized❗

EPS dominates headlines and quarterly earnings reports—but it doesn’t always tell the full story. Accounting tricks like buybacks can artificially inflate EPS. Balance sheet risks may be hidden behind “good” EPS numbers. Short-term pressure to beat estimates can come at the expense of long-term growth. The real drivers of value? Revenue quality, cash flow, capital allocation, and forward-looking projections. At PRJ Analytics, we help investors look beyond surface-level numbers to uncover the fundamentals that truly determine long-term success.

More CAPEX the better?

Not necessarily. CAPEX is a tool—it can fuel growth, or it can burn through cash with little to show for it. For me, the key questions are: Why is the company spending this money? How will it translate into future cash flows? Can the business actually execute on these investments? At the end of the day, CAPEX only adds value if it creates returns greater than its cost. Otherwise, it’s just expensive window dressing.

Key Factors to Measure the Success of a Business

The key measure of the success of a business is profit, marketing, or number of employees? No❗

Big Price, Tiny Pool: Why Illiquid Stocks Can Drown Investors

Companies tap public markets to exploit high valuation multiples and raise cheaper equity, but without liquidity, that “premium” is an illusion. When an illiquid stock issues shares with little or no discount, it’s a classic red flag — the setup often ends in toxic dilution and tanking prices. Bottom line: a big price in a tiny pool isn’t opportunity, it’s a trap.

It’s the Cash Flow, Stupid: The One Thing That Really Matters in Stock Investing

Markets get noisy. But successful investing boils down to one thing: can the company keep the cash coming?

What to Look For in a Company's Financial Statement?

Reading only one aspect of a financial statement would very often lead to a wrong view of a company. It is important for readers to read all 3 elements of a financial statement, the balance sheet, income statement, and cash flow statement for a full picture before arriving at an optimal solution.

Must Know Business Financial Ratios

The Most Essential Business Financial Ratios Must Know. How Items From Different Financial Statements Items Interrelate.

The Past Does Not Represent the Future!?

The past does not represent the future but it certainly tells a lot about how the future might be.

Why Financial Projections are Important?

Financial projections are the key to better understand a company’s strategies and performance by quantifying and measuring the past and future financial performance as a guideline for lenders, investment bankers, investors, and senior management. PRJ Analytics is a cloud-based financial analytics software to help you perform accurate financial projection analysis in minutes.

The Story of PRJ Analytics | Interview with the Co-Founder

A brief story of how PRJ Analytics was founded and how the co-founder, Michael Chang, a seasoned banker transformed to be a fintech startup entrepreneur.